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Week 13 “Bilppar”

The one topic i really interested in this semester is Augment reality. According to Research , the market for augmented reality in the US will increase from $6 million in 2008 to $350 million in 2014. I think this technology will definitely dominate future media platform, it will be everywhere.   In recent year, there already some this kind of new media Technology Company emerged. Such as Blippar, Blippar™ is the first image-recognition phone app aimed at bringing to life real-world newspapers, magazines, products and posters with augmented reality experiences and instantaneous content.  Basically what they do is they code pack of the product or image, and create an application on the phone to recognizes them. Therefore, when you look these image though smartphone’s camera, these image will became alive, they will became a video or animation or a game you can interacts with. I feel like, their work has really big influence on traditional print media,   they will create a new market on both smartphone and advertisement.

Week 8 Blog: “Transversally”

Studying abroad in the past few years, I rarely have the opportunity to talk to the media, because most of the media is not what particularity and forward-looking. However, to talk about the direct relationship between the media, society and government, I would certainly like to talk about the Chinese media. “Transparency” in China has been a sensitive words like Lessig’s examples mentioned in his article had also occurred in China. In 2009, the Red Cross Society of China involving corruption and money pushed to the cusp. With media exposure, all other charitable foundations have been implicated, most people are not willing to believe that donations decline in the number of donations greatly. When much of the media have presented this view of the “transparency”, the government will protect the public use of each sum of money, in order to save people’s confidence in the Red Cross. These recommendations are adopted.

“Transparency” of the word first appeared in China in the year before I was born, in 1989, the Tiananmen Square incident. Ur opened the West, the princes of college students led the Chinese almost all college students march against the Chinese government dictatorship and corruption. They hope that China will establish a “transparency” of the new government, to prevent people’s hard-earned money in vain. But the results I think is well known, the army attacked and driven college students and finally the use of force. Many foreign students have expressed concern about the dictatorship of the Chinese government and the Chinese media deceive the Chinese government and the media over the years also has been received foreign media publicity. In my opinion, things are not so simple.
Many foreign students ask me how I look at the Tiananmen Square incident, I answer, no right or wrong in this matter, because of the Tiananmen Massacre is a social changes in China’s development process inescapable. When Deng Xiaoping ordered the start of reform and opening up, he had to know that a large number of foreign media and cultural intervention will break the socialist values ​​of the Chinese people. Especially with the advent of network, a large number of adverse information about the Chinese government’s “awakening” Students thinking. As a video, he said “I know this EVENT come sooner or later, just a matter of time and scale of the problem. But even so, he chose to adhere to the reform and opening up, because he knows that China must pass this step, although the government there will be corruption, the media will have to deceive, but these are not avoidable. Because we do not have today and the DPRK.

I think that any policy was implemented, requires a certain social basis, including the economy, education, science and technology, culture, the media, the degree of maturity, etc., without regard to national conditions and blind pursuit of some changes will only lead to greater harm. Today, there are still a lot of foreigners “ridiculed” the transparency of the Chinese government, that they have been hiding the truth, they also “ridiculed” the government expelled in order to protect their own interests GOOGLE, YouTube, Facebook. Contingent as a Chinese who was born in China, from the perspective of the foreign look at this issue, I have to say that our social environment is not mature enough to cope with the involvement of these media. The so-called “truth” will make social unrest in China, and pay more for. As Lessig said, we should always recognize “collateral consequence”.


The best part of the idea of “living in the Matrix” is you cannot attest if you are there. When I was a kid in junior high, I was highly believe that all human being is live in the “Matrix”, mainly because I was so enjoy the movie series. I always imagine myself as an ingenious, dynamic code or program that interact with an enormous and complex mainframe, therefore we all living in a completely virtual reality. Back to that time, to me, virtual only means something outside or parallel of the real world, but still owns ability to generate the real world experience and memory through different kind of environmental simulation, such as computer games, network society or any immersive virtual environment. But now, as I am approaching this week’s learning, virtual means much more complicated to me, the idea of “reality is consist by virtual and actual” is mind-blowing. In this case, virtual means the all the potential relations around a real world object which encourages human brain simulating different kind of situation based on human logic, memory or experience.


Think about the item “affordance” which I think is highly related to the item “virtual”, it could also define as “the reserve of the past in the present”. When we look at something, we would never just “LOOK”. In our mind, we are simulating the all the potential function, think how this object could be actualized in our real life based on our experience. For example, a stress ball which owns playful size and shape could encourage someone to pick it up. And after you did, the softness of material will encourage you to squeeze. In the process of generating and receiving physical and psychological feedback, the stress ball is self-explained it’s function and use-pattern by its virtual attitude. Another relevant example could be the one I mentioned in my last post blog, gun does not kill people, it’s the people that kill people. But here, virtual part of the gun generating lots of potential options which “suggesting” how people could be actualized in to actual. This process is quite similar to the process of virtual reality, and the difference is that, in virtual reality the feedback is much more strong or “real” through the simulation which generated by the third-party device. The common point in both cases is that the virtual part of the object (even the object in virtual reality) is the idea initializer in whole process. 


Another stunning message concept is augmented reality, Drell and which mentioned both in Luttik’s online article. For me, if the virtual reality requires us to participate into the simulation forwardly, then the augmented reality is more actively coming towards us which positioned itself in the zone of mixed reality. It is definitely the future trends that everything will be code into two-dimension code, creating new culture form. As we walk into the supermarket we could just pick up any goods and scan the code to watch the advertisement or specification on our mobile device. Certainly, the augmented reality enhanced the visual experience when we interact with virtual part of the object, but it somehow undermine or limit the potential options. Is this a example of how techniques destroying the “nature” human imagination? I think I will develop this idea more through this week’s learning.

Week 2: Machinic

In this week’s reading, the most interest content to me is the argument about whether the technology is neutral and the “machinic” theory proposed by Gilles Delezue and Felix Guattari.


There is a Chinese saying, all the human at their birth, are naturally good. However, why some of good people turn into bad?  


I agree that technology does not determine the social and cultural change; rather, it does operate, and operated upon, in a complex social field which consists by social needs, economic interest, political control, and so on. But it doesn’t mean that the technology is purely neutral. I think the interplay between the technology, culture and social change is more like a chemical reaction. If we look at the any technology individually, we could say it is a neutral thing, however, if we place it in the society, it creates super complicated chain reaction. A simple example will be argument about “Gun doesn’t kill people, people kill people.”, however, the gun could actually “facilitates” a potential violent people because of human logic. SO, I don’t think the gun could be defined as a purely neutral technology l in this case, we have to consider gun and user as whole, see how they interplay another, If we put gun and policeman, it becomes icon of safe, duty, if we put gun and military together the icon is changed. Another example will be the invention of the nuclear weapon actually somehow inhibits the possibility of war.


In my opinion, everything, every object, which exists in the world including technologies, does not a have a fixed attribute or property, they are continuous changing depends on various situation, how it connect to the rest of world, and more importantly how we aligned with it.

We do not only consider the how the way technology be used, but also have to consider that how the total outcome is re-defining the technology in the everyday flows, it’s like a loop, there are constant mutations and new developments in these flows but only because they are flowing, the time are flowing.

Week 12

Infrastructural globalism

In this week, we talk about Infrastructural Globalism which is a term used in Paul Edwards ‘ book ‘A Vast Machine: Computer Models, Climate Data and the Politics of Global Warming’ . He describes it as ‘socio technical systems that produce knowledge about the whole world’ . In his book, he discuss the how they are collecting data about the global temperature from the infrastructure, he also talk about the data friction which refers the obstacles when the system is sending and collecting contextual information about the past.By learning this concept better, I am going to do a case study on another technical systems which also provides the globe knowledge, Qihoo 360.


 Qihoo 360 is a permanent free Antivirus software design by Chinese Qihoo 360 corporation.  Instead of colleting climate data, Qihoo 360 is valuing the whole world computer performance. Because this software is free of charge, there are more than 500 million users are installing this software in their laptop and computer, and these users are around every corner of the world. Qihoo 360 can not only antivirus, but also can value your system performance. For example, after you start your computer, the software will automatically record the speed of start-up and transfers this information to their database. By revising the data, the system will not only tell you how to boost up the speed, but also give you a rank which compared to other 500 million users, such as “your computer beat 70% other computer in the world(or china)”. This software can  value your graphic card as well, your mainboard, CPU, et cetera, all these data would be added up and became your  performance points. By uploading this data online, the system will tell you whether or not your computer performance is falling behind compare to other user in the world.

Just like Edwards said in his book, “The formation of a network or a web usually benefits users, but it can have unpredictable effects on the owners and operators of underlying systems.” In this case, the software is like a ” infrastructure” in every computer around the world. However, different from the real infrastructure which having a somewhat lifecycle, where they experience an growth and decline in their relevancy, this a kind of “infrastructure” embed themselves in our everyday lives, and self upgrade by internet or Wi-Fi. Every user is unconsciously distributing and aggregating these data through Qihoo’s system, by processing these data, QIHOO can master the information about the development of computer’s hardware in the whole world.

Edwards, Paul N. (2010) A Vast Machine [online]. Cambridge, MA:MIT Press. Available at: [Accessed 20 May 2012].


Week 11

This is a picture of video “David Gauntlett: Making is Connecting”

After TV sets were invented, the human creativity plummeted. The major way people consumed media in the 20 century was by tuning into television, which was run by broadcasting corporations. The reason is mainly because these corporations were just unilateral distributing information, and force people to aggregated,  instead of give people a power or chance to distribute by their own. Gradually, people was losing their discourse, became passive animals who can only receive. Digital  or contemporary media has its biggest characteristic which is combining both distribution and aggregation.Therefore, in 20th century, audiences had to receives data  from the traditional media outlets and learning what was given  by media professionals such as Tv corporation (Gauntlett, 2011).

As the rising of digital media, the Internet has drastically altered and increased the distribution and aggregation of data.  David Gauntlett’s ‘Making is Collecting’ outlines what digital media does to society in regards to how we currently distribute and aggregate information. The Internet gives control back to the audience, and this open access will largely increase the  innovation as the few perspectives of before. All these transferring data  will leads a  significantly multiplying for the future by user’s self interchanging.

Also in his YouTube video , Gauntlett points out that” blogs” and “Wikipedia” as two examples that demonstrates the idea of ‘making’ information and thus ‘connecting’ with a large audience. Many website or archives can allow people distribute and aggregate at the same time, such as YouTube, Twitter , and Facebook, all these media created a new way of consuming media which allows you to receive the data faster. I suppose this invention not only made the entire creative process of publishing  easier,  but also, the  increased ability to aggregate information online, is making our own personalized archives of information. Therefore,  more importantly, any date you distribute and aggregate can personalize yourself.  Fackbook Timeline is an another wonderful example: by distributing and aggregating data on digital medium system,  the system will automatically record all your user  history and creates a clear timeline which can reflects all your hobbit or even ideology.